Email Marketing Success

By implementing a targeted email marketing strategy in Salesforce & ActOn I transitioned from generic blasts to segmented nurture streams and behavioral triggers for key personas (IT, Finance, C-Suite). This data-driven approach delivered more relevant content, resulting in a 20% increase in qualified lead generation and a 35% boost in overall email engagement.

I was personally responsible for the end-to-end execution of our lead generation campaigns, which involved managing a database of hundreds of thousands of contacts. On a weekly basis, I segmented these vast audiences in Salesforce based on persona, behavior, and lifecycle stage to deploy targeted email streams. I then A/B tested subject lines and content for these large-scale sends, analyzing performance data to continuously refine our approach. This hands-on management of emailing 100,000s of individuals per week was the direct driver behind achieving a my goal.